Customer Focus Enhancement Programs...

Customer Focus Enhancement Programs continuously enhance the customer's perception of your credibility and total value.

Customer Relationship Management is not enough. The term itself implies controlling customers and limits focus to historical data and planned activities. While these are certainly essential, sales executives recognize the importance of helping customers anticipate needs and continuously enhancing the total value of the buyer/seller relationship. The rep with the most credibility wins.

The Components:

• Customer Advisory Council - A well run council comprised of a cross-section of your customer base can easily be your most effective sales and marketing tool. This group can evaluate and provide feedback regarding current and proposed products and services, identify new opportunities, define requirements, assist in setting development priorities and participate in the development and piloting of new offerings. YPS provides the expertise and management for highly professional customer councils using advanced technology tools.
  
  
• Creating a Customer Focus Culture
  
  
  • Customer Focus Assessment - Determine your current level of Customer Focus and identify key areas for improvement. Make sure that your management team, your employees and your customers are all on the same page, working toward the same objectives.
    
    
  • Customer Focus Workshop - Enable & energize attendees to initiate the development and improvement of your organization’s Customer Focus efforts.
    
    
  • Customer Perception Audit - Confirm that you and your customer are "are the same page."
    
    
    
• Surveys - Keep you finger on the pulse. What are your customers thinking? What is their opinion of your products, services and performance? Is you competition more appealing? Why? YPS survey techniques - via telephone, paper and the web - can make you the most interested, best informed partner your customers have.
  
  
• Brown Bag Seminars - Your customers are hungry for knowledge. By providing it to them on a regular basis via organized seminars, you become entrenched as a valuable asset. YPS can work with you to manage the seminar series and to provide much of the content.
  
  
• Joint Customer Strategy Sessions - Jointly planning long-term strategy with a customer reinforces your status as a valued partner. YPS planning session facilitation services assure professional and effective collaborative efforts.