YPS Radio Solves The Prospecting Problem…

Cold calling the executive level is hard. They don’t want to talk to you. They’re too busy. They aggressively resent yet another interrupt-my-day call from some stranger claiming to have all the answers.

The executive’s job – the executive’s passion – is sharing and applying his or her own unique perspectives to advance the state of the art of a particular industry, functional specialty or technology. All executives are ready, willing and able – all the time – to contribute to the growing body of knowledge about their area of expertise.

With YPS Radio, you enable your target executives to showcase their personal value. They get a memorable experience (…that they’ll talk about to everybody.) You establish a relationship.

It’s not a cold call. It’s shining a light on the executive’s capability.

YPS Radio can be applied in a variety of settings:

• At the YPS studio
• At the customer site
• At a trade show, conference or sales meeting

YPS Radio solves the prospecting problem.

An example…

Roger Manus, Integrator Segment Manager, Schneider Electric

Listen to more samples here and here